Mood Beauty

According to research firm Mintel, ‘mood beauty’ – which translate to products that come with psychological benefits by interacting with the body’s neurotransmitters — will be one of the key trends for 2010 among other industry innovations.

One of these innovations, according to Mintel, will have manufacturers make use of active mood enhancers as ingredients for their products, while “the idea of beauty sleep will take on new meaning, as cosmetics claiming to induce positive moods or improve sleep quality inject new life into night care products.”